Sergenian Ashby LLP

Combining the superior advocacy of a large law firm with the personal attention you expect from a boutique firm





We don’t claim to “disrupt” the legal services market, revolutionize the way law is practiced, or otherwise pay homage to the latest catchphrase du jour. Although we embrace technology, and we strive to do everything as efficiently as possible, in our opinion those are prerequisites to, but not sufficient to provide superior legal representation. Don’t get us wrong: we like efficiency and innovation. They make the practice of law easier for lawyers. But they rarely translate into a direct benefit to the client in terms of the quality of the result obtained.

What separates us from the pack is our committed focus on delivering superior legal services.

How exactly do we do that?

We Listen

The first, indispensable step in winning a case is obtaining a thorough understanding of the particular problems our clients are facing, and the ramifications of those problems for our clients. We start with our clients’ ultimate goals and assess each step throughout the case with those goals in mind.

Early Focus on Strategy

The most effective tool in litigation is devising a winning strategy early on. We work hard to quickly identify the key issues, do our factual due diligence and investigation, and master the relevant law. We devise a strategy that is proportional to the needs and resources of the client and has the greatest chance of being effective. We start from the desired outcome and plan backwards. Doing so allows us to avoid needless detours and focus on what will ultimately matter when it comes time to present our case to a judge, jury, or arbitration panel.

We Are Accessible

None of our cases are unimportant matters we need to get off our desks. We consider ourselves partners with our clients. A key element of a successful partnership is accessibility and open communication. We return calls and respond to emails promptly. We are always here for our clients, to discuss any aspect of the case, and to continue to work together to adjust our strategies as needed to accommodate new developments in the case, as well as events that unfold outside of litigation.

We Relentlessly Execute to the End

The most important part of litigation is crossing the finish line in the winning position. We diligently execute our strategies, and we don’t stop until we’ve achieved our goals. The execution stage allows us to focus our skills and draw on our many years of experience, from the less glamorous but essential project management that is part of prosecuting and defending cases, to our world-class written and oral advocacy, witness examination, and effective negotiation of favorable settlements. We are zealous advocates for our clients.

Co-founder and partner of Sergenian Ashby LLP. Formerly an attorney with Quinn Emanuel Urquhart & Sullivan LLP; Glaser Weil Fink Howard Avchen & Shapiro LLP; and Gradstein, Luskin & Van Dalsem PC. J.D. from the University of Virginia School of Law.

Co-founder and partner of Sergenian Ashby LLP. Formerly Of Counsel at Quinn Emanuel Urquhart & Sullivan LLP, and law clerk for the Honorable Robert Holmes Bell in the U.S. District Court for the Western District of Michigan. J.D. from the University of Michigan Law School.

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1055 West Seventh Street
33rd Floor
Los Angeles, CA 90017

(323) 318-7771